Updated: Feb 23
Online visibility is directly proportional to Search Engine Optimization (SEO). We must devise a proper plan to ensure maximum SEO and boost website traffic. The SEO strategy must satisfy on-page, technical and off-page SEO for optimum results.
Here’s a CRACKING mantra to come up with a successful SEO strategy in 8 simple steps.
C – Content Rich
R – Regular Updates
A – Avoid Clichés
C – Catchy Titles
K – Keywords Vital
I – Insert Links
N – Navigate Easily
G – Google-Friendly
C -Content Rich: For promoting your website through organic mode, content is king. Hire a professional to generate relevant, high-quality content. Write it in
an active voice, keep sentences simple, and avoid flowery language. Classy and sassy, it should appeal to your target audience.
R - Regular Updates: Good content alone is not enough. Update it regularly to stay relevant over time. By not doing so, your website will lose its credibility and rankings. Stale and outdated content is your website’s biggest adversary.
A - Avoid Clichés: Create fresh content and don’t recycle. Using the same clichés will not help in improving SEO. Content structure and length should also be optimal. Avoid lengthy text. Add visuals and bullet points to improve readability.
C - Catchy Titles: Headlines must grab eyeballs and captivate the reader’s interest. Use meta titles and sub-headings in your copy. This will avoid monotony and make the content easier to read. The titles should be pertinent to the text that follows.
K – Keywords Vital: Keywords are the backbone of SEO. They can make or break a page. It is essential to jot down a set of keywords applicable to your website. If you type your topic in a search engine, it will automatically show phrases related to it. These keywords must appear frequently in your content and if possible, in your URL as well.
I – Insert Links: Backlinks and hyperlinks play a crucial role in improving SEO rankings. Do not place the external and internal links randomly. Such pages have a strong correlation with sites appearing on the first page of Search Engine Results Page (SERP).
N – Navigate Easily: Your website should offer what the user is looking for. It should be easy to understand and easier to navigate. Information should only be a click away. Making it complex will drive away users. Allow space for interaction as well like comments section, chatbox to name a few.
G – Google-Friendly: When in doubt, Google. This has become an online trend. Be it Google or any other search engine, users tend to look for certain keywords. Make sure your website title is well equipped with those words. Do not use synonyms as it might affect your rankings. Also, select a particular page and make it SEO-friendly to save cost.
You don’t have to be an SEO wizard to boost your online visibility. Follow the CRACKING mantra to crack the SEO conundrum. Your website will automatically climb the ladder in the rankings window.