Corporate Social Responsibility

Messaging Responsibility

Socially responsible marketing is not going to promote anything detrimental to society or add to it. None of our advertisements will use racial or gender stereotypes, none will display inappropriate parenting habits, none will promote excessive use of alcohol or sexual behaviors, or attempts to manipulate a vulnerable audience including children emotionally.
Most of these requirements are of course a matter of opinion. Any marketing message could be considered emotionally manipulative depending on how you look at it, so it results in a subjective evaluation of what is acceptable and what is not.

Corporate Social Responsibility

Our company has partnered with NGOs in other countries that work towards women empowerment. Being a woman driven company we take a step forward to do our part in ensuring that women (especially in more orthodox societies) can live financially independent and freer lives.