Updated: Aug 10, 2020
Tips & tricks, facts & figures, ideas & innovations, strategies & stories! There’s an overload of information available online. It’s not about choosing the best option. One needs to choose the most suitable option. Every company has a different requirement. Selecting the most appropriate content for a business from a vast ocean of information can be a humongous task. Just follow the ‘5Ws & 1H’ formula to streamline omnipresent content. It stands for Who, What, When, Where, Why, and How. These questions help you channelize your thought process and content selection in the right direction.
First, determine whom are you writing for. Know about their age group, gender, other demographic, and geographic factors. This is the first and most crucial step in shortlisting your content. It forms the basis of choosing a format, medium, and topic. Your language and usage of words will vary according to your target audience.
Next up is choosing what to write. There are many topics connected to your business. Zeroing them down is essential, as it should meet your objective. Choose a subject that’s informative, engaging, and in vogue. This will help you further narrow down your search.
There’s a time for everything. You should have clarity about the time of publication. Whether it caters to a particular time frame or if it will stay on indefinitely in your website. For example, you can’t talk about travel trends at the time of a pandemic like Covid-19. You can make a list of topics that can be published immediately and put others on hold.
Certain businesses are location-centric while others operate globally. For local companies, it’s important to include native elements and make it more appealing and homely to the audience. They must be able to relate to it. This connect-factor will further streamline your search for the right content.
The reason for writing an article or publishing a website is crucial. It gives you a direction and helps you jot down the pros and cons accordingly. Are you looking to improve sales, web traffic, or merely publishing it for goodwill? This will give you a clear picture of what you want to convey through your content.
Impact & Medium
Once you have considered all the above factors, you will automatically realize what’s the right medium to present it. It can be through social media, a blog, a website, or through an email. The medium will decide the impact the content has on its target audience. It will enhance brand awareness and convert that into sales.
Answer these questions, organize your thoughts, and effectively streamline omnipresent content. Here are a few checkpoints:
Be different but do not compromise on quality. Get inspired but never duplicate ideas. Create fresh content and keep it relevant.
Winners don’t do different things; they do things differently. By doing so, you will be able to carve an identity of your own. You must drive to become the first-to-mind brand.
Maximize online presence to create authority positioning. This will help you turn the tables in your favor.
Search Engine Optimization (SEO) matters. Your website should rank high on Search Engine Results Page (SERP) to grab the user's attention.
Be constant and consistent with your content. Omnipresence will follow suit.