Updated: Apr 13, 2022
Are you on the lookout to devise your online marketing strategy? Well, you will need to know about the dominating online marketing trends of 2020 before doing that. PPC marketing is going to be a big thing. Innovative digital marketing solutions like AI integration are also busting myths by proving its effectiveness and becoming popular. So, it’s high time that you arm yourself with the knowledge of what’s going on in this space to be able to decide what is best for your business.
Recent statistics indicate that the ROI or return on investment for PPC marketing is going to experience an upswing. In 2019 alone, PPC visitors resulted in being 50% more likely to convert than organic traffic. Also, there is the rising importance of the online quality score, especially the Google Quality Score.
Are you intrigued and want to know more? Let’s take a quick overview of the trends of 2020.
Move over FB and Google duopoly
For a long time, if you wanted to do digital marketing, there were little options beyond using Facebook or Google. That duopoly is likely to break. Multiple platforms over an individual dedicated platform is set to become the norm. Social media marketing is gaining more popularity day by day as new testing platforms are emerging. Amazon Ads, LinkedIn Ads, and Twitter Ads as to campaign and target millions of potential customers.
Increase in audience engagement
Do you have any plans to capture more audience attention in 2020? You must consider this as smart targeting of the audience and converting them is going to be a key online marketing strategy this year. With more interaction and participation from your audience, you can see a boost in your business growth and rewards.
Personalized marketing approach stays strong
Content of high quality and offering more value to the customer has always been a top aspect of online marketing. Add this with a personalized marketing approach that resonates with the audience, and you have a winner. And to stay on top of your game, you need to analyze and use the data points from customer interaction to make your campaigns more relatable. This year, the impact of personalized marketing on lead generation and sales conversion will be reiterated.
AI future for PPC marketing
For the last few years, automation and machine learning have evolved a lot. A case in point is the increasing use of chatbots for intelligent customer relations and interaction. But you may be asking what future AI or artificial intelligence will have in pay-per-click marketing. This space is all set to revolutionize as AI brings analytics, complex report and insight creation in its scope. Reading and predicting user emotion and customizing online advertisements are future concepts likely to become commonplace within the next five years. As a result, PPC marketing, as we know now, may well change thanks to AI integration.
Did you know that the old notion that PPC and search engine optimization or SEO couldn’t go hand in hand was finally on its way out? In 2020, a close functional relationship between PPC and SEO is going to be a gamechanger. SEO marketing in the USA can collaborate with PPC marketing and together create a holistic search engine result page coverage. You can now maximize the growth and success of your business venture by taking note of these trends and using them to your advantage.