Updated: Jul 11, 2020
Best practices to market your business during the quarantine
The year 2020 has been dominated by ‘C’ words. Be it Covid-19, Coronavirus, China, confinement, contamination, curfew, cremation, or Chloroquine. The whole world is in quarantine and has come to a standstill. Many businesses have come to halt and are struggling to survive through this pandemic. Don’t panic; it’s not the end of the world. The best way to expand your customer base and keep your business afloat during the quarantine is online marketing. Here are a few tips that will help you to make the most out of this quarantine:
Sizzle on social media: People are searching for different ways to kill their time and social networking sites come to their rescue during this period of confinement. Individuals are glued to social media like Facebook, Twitter, Instagram, WhatsApp to name a few. Market your business smartly on these platforms to enhance brand visibility and get global reach. This way you can maximize your customer base with minimal investment.
Revamp website: If you don’t have a website, this is the best time to create one. An online presence will keep you connected with your customers. If you already have one, then find creative ways to make it more attractive. It should grab eyeballs in an instant.
Keep it personal: Hire an online consultant who is available to chat live with the customers. By doing so, all queries will be resolved in an instant and you get to interact one to one with potential customers. You can get in touch with digital marketing companies in the USA for manpower.
Tweak and twist: For businesses involving people, it’s important to customize your ideas to retain existing clients as well as attract potential ones. For example, if you are dealing with cleaning services, then you can offer it to your customers with a twist. Instead of cleaning, let them know you are providing sanitizing and disinfecting services.
Campaign with a cause: With the help of digital marketing agencies, you can powerful campaigns that can give assurance to the public at this time of crisis. These awareness campaigns will get you goodwill and visibility simultaneously.
Keep in touch: You can send newsletters related to safety concerns and other tips to your clients through emails. This can be an alternate route to your advertising campaign. This will remind your customers that you care and are there in the hour of need.
The need of the hour is to innovate and improvise. The digital platform and online marketing solutions are the best bet to revive your business during this lockdown period. It’s time to get going during this quarantine.