In a world at its ultimate peak, yet a consistently rising wave of digitalization, the ways of performing tasks, from the most mundane to...

“Creativity is thinking up new things. Innovation is doing new things.” –Theodore Levitt, American-German economist We all have a set...

It’s that time of the year when you can shop till you drop. However, certain microscopic parasites from the Eastern world had other...

Curiosity marketing thrives on playing with emotions. Whether it’s shock, surprise, an apology, or an error.

Simple tips to enhance your digital advertising strategy through email marketing. A user opening an email newsletter is the first step.

Online paid ads have now become the face of digital marketing. It has changed the outlook of business and given them the much-needed push.

The Covid-19 crisis has taught us to value life to the fullest.

Defining your marketing geography helps you to serve the target audience better. Geographic segmentation plays a key role in marketing.

Striking a balance between personal and professional life is easier said than done.